What Is SEO and Why Do I Need It? SEO doesn’t have to be some mysterious acronym if you don’t want it to be. So just exactly what is SEO? SEO is the way that internet users find your website and content using search engines on the internet. The internet is often described as the […]
Category Archives: Branding
02
Feb
Feb
How to Use Content Upgrades For Email Sign-ups Having very little success getting people to subscribe to your newsletter? Don’t fret. The market is pretty saturated with newsletters and the like. I can understand why most people don’t want a subscription to random mail showing up in their inbox. That’s partially why content upgrades aren’t […]
30
Jan
Jan
The Importance of Creating Inclusive Non-Gendered Content If you’re anything like me, bridal showers, baby showers, and wedding games all seem incredibly antiquated and unnecessarily gendered. Pink and frilly vs. blue and angular. My personal likes and dislikes have far less to do with my gender and everything to do with my values and individualism. […]
27
Jan
Jan
Why Strategic Web Design is Essential Congratulations. You’ve finally finished putting together your brand new website. Well… now what? Let’s check a few things before you celebrate. First off, do you have goals for your website? Is your website able to do the things you need it to? Is it helping you grow your audience? […]
03
Jul
Jul
Google Ranking Factors and How To Use Them If you have a business, product, or website, you’ll have a hard time getting discovered if you don’t know how to optimize your site for search engine optimization (SEO). SEO is constantly changing and evolving as the way we search for things with new technology makes search […]
07
May
May
Best Website Hosting for Authors Whether you’re choosing to self-publish or not, knowing how to brand and promote yourself will help your career and success as an author. These days, authors are required to kickstart their own branding and web presence before a publisher will even touch them, and why wouldn’t they? Investing in someone […]